Congratulations, you’re ready to launch the next big thing! As entrepreneurs, launching a product or service can be the equivalent of having a baby …. ok maybe not that extreme. But you have invested time, energy and probably money to create your big idea and you’re ready to get it out to the public! Before liftoff, ensure you have anticipated every scenario and use this checklist to help guide you through a seamless launch!
Where’s the Hype?
By definition, the word hype means “to promote or publicize (a product or idea) intensively, often exaggerating its importance or benefits.”
I’m not sure you need to exaggerate the importance of your product, but it is extremely important to spend time promoting and publicizing your product before launching. This means, spending time on your social media sites, providing amazing FREE value; dropping hints in your email sequence; maybe even spend some money on Facebook ads. Perhaps you think this is obvious, yet many entrepreneurs launch their new products at the same time they start the hype. This often results in a disappointing first week and even a disappointing first month of sales. Why? Because nobody knows what the heck your selling! It’s important to start by “teasing” your prospects and generate a sense of anticipation and curiosity.
Use a system to track your success
Making sales is important! Yet creating simple systems to track every part of your launch process in very important. This includes knowing how many people click your Facebook ad or open your email. A successful launch is much more than just ‘selling.” It also includes keeping track of what worked, what did not work and how to create systems that allow you to replicate successful launches of new products and services over and over again.
Establish an affiliate partnership with another successful entrepreneur
This technique is something many business owners don’t think about when launching their big idea. However, statistics prove you can generate significantly more visibility by having an affiliate link on someone else’s website, blog or Facebook page. Often, other entrepreneurs are looking to supplement their services by providing links to other products or services. So don’t be hesitant to ask about their interest in an affiliation with your product or service. Invest time setting up your affiliate program correctly so your strategic partner also has an opportunity to make some money from sales that are a direct result of your joint affiliation.
Establish a launch mode time frame
Your launch should have a beginning, middle and an end. Create a calendar of activities and know what you’re going to do with your big idea after the launch is complete. Have a plan to move your big idea into your ongoing sales funnel process. Then once you’ve moved into sales mode, determine how you will continue keeping your target market engaged.
Many people launch, make some money and then stop providing free content, or don’t do a good job of starting the process all over again. Instead, ensure you have a game plan prior to your product launch, so you’re ready for your next big idea to also launch successfully.
Test every hyper-link
Nothing is worse than marketing a great product and directing your prospects to take action and then” poof” nothing happens or you get the dreaded ”404 Website Not Found” error message. Take the time to click on every link on your website and internet marketing items. You might be surprised to discover certain functions are not working correctly.
Dawn Sinkule, the Founder of Virtual Point Solutions, is an MBA graduate, Strategy and Business Growth Consultant as well as a Certified Online Business Manager with more than 16 years of corporate experience working for a Fortune 50 company. Dawn and her team work with passionate six figure business owners who want to grow, expand, and explode their businesses. Dawn and the VPS team provide your choice of self-implementation or fully done for you solutions, and both include detailed business strategies, automation, systems, and most importantly the satisfaction of knowing your business is heading the right direction. Her clients get not only the experience of a Fortune 50 leader, but also a personalized and customized strategy as well as an implementation team: AKA your secret weapon for success. Check out her website and grab her FREE 4 Systems you Never Knew You Needed to Crush Chaos and Put Profit First (finally!). Connect with Dawn and her team on Facebook, Twitter, and LinkedIn.